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Merrill Diamond - 2/3 - IGNITION Residential
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3 Multifamily Marketing Lessons from the 2011 Boston Red Sox

The unexpected self-immolation of this year’s version of the Boston Red Sox can teach us some important lessons that translate to a basic primer on multifamily marketing.  The 2011 Sox, considered by some people at the beginning of the season as “the best team ever,” lost first place, dropped to third place, and gave away […]

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On The Waterfront: Boston Seaport Development in View

Observations From A Concerned, But Hopeful Citizen At a symposium at one of the recently constructed waterfront hotels last week, the Mayor of Boston and a number of the city’s most prominent developers presented a vision for the future of the waterfront, laying out the plans for Boston Seaport development.  Dormant for years while the […]

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3 Reasons To Love Brighton

And Why I Think It’s A Coming Hot Spot Brighton, you say?  Brighton?  Isn’t that where all the students live, piled in on top of each other and partying at all hours of the night?  Isn’t that the place where the elderly and just about everyone else complains about the partying?  And just where is […]

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Multifamily Marketing Companies Struggle to Stay Relevant

With the current spate of multifamily apartment projects either making their way through the permitting stage or set to break ground, the area’s leading multifamily marketing companies are trying to switch gears.  For years, these companies have focused on condominium marketing and sales, but with the condominium market currently floundering compared to the halcyon days […]

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6 Marketing Lessons From Roxanne The Bulldog

Everyone loves his or her dog, but it’s rare to have one that is clearly a marketing genius.  Roxanne the Bulldog is just such an expert when it comes to condominium marketing and it gives me great pleasure to pass along some of the lessons in multifamily marketing that she has taught me over the […]

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Designing to Sell

It’s Not Only About Aesthetics As an architect-turned-developer, I made one of the most difficult transitions in the profession of creating buildings. My architectural education and my years of practicing architecture on my own put a necessary focus on design.  Why else does someone become an architect?  That said, I also thought that I was paying […]

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Introducing Charing Cross

The Beginning Of The Next Condominium Boom? The rebirth of the Boston condominium market has to start somewhere and one developer is convinced that it’s going to start at 1501 Commonwealth Avenue in the Brighton section of Boston.   The Brighton Partnership for Community Reinvestment, a joint venture of Diamond Sinacori and Hart Development Associates, is […]

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The Final 5 Immutable Laws of Condominium Marketing

For those of you who follow these kinds of things, I recently posted a blog called 5 IMMUTABLE LAWS OF CONDOMINIUM MARKETING.  These included the following: Pre-Sales Are Your Friend Your Pricing Strategy Will Make Or Break Your Project Overlook Product Differentiation At Your Own Peril Local Brokers Are Your Best Friend Or Your Worst Enemy […]

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5 Immutable Laws of Condominium Marketing

With more than three decades of marketing condominiums, I feel as though I can speak with some degree of authority on the subject.  However, this is not a testament to what I’ve done right all of those years, but a function of all the things that I’ve done wrong and, hopefully, learned from along the […]

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The Sunday Boston Globe Real Estate Section

Where did you go….and are you coming back? Every Sunday morning, I turn immediately to the Boston Globe Sports Section.  While I appreciate the excellent coverage on a wide variety of sports (kudos especially to Dan Shaughnessy), this procedure, at one time, did not reflect my usual protocol for tearing into The Sunday Globe. Up […]

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