Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /nfs/c04/h02/mnt/64046/domains/ignitionre.com/html/wp-content/plugins/gravityforms/common.php on line 1177

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /nfs/c04/h02/mnt/64046/domains/ignitionre.com/html/wp-content/plugins/gravityforms/common.php on line 1214

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /nfs/c04/h02/mnt/64046/domains/ignitionre.com/html/wp-content/plugins/gravityforms/common.php on line 1218

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /nfs/c04/h02/mnt/64046/domains/ignitionre.com/html/wp-content/plugins/gravityforms/common.php on line 1243

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /nfs/c04/h02/mnt/64046/domains/ignitionre.com/html/wp-content/plugins/gravityforms/common.php on line 2959

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /nfs/c04/h02/mnt/64046/domains/ignitionre.com/html/wp-content/plugins/gravityforms/common.php on line 2966

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /nfs/c04/h02/mnt/64046/domains/ignitionre.com/html/wp-content/plugins/gravityforms/common.php on line 2979

Warning: Use of undefined constant mpstream_initialize - assumed 'mpstream_initialize' (this will throw an Error in a future version of PHP) in /nfs/c04/h02/mnt/64046/domains/ignitionre.com/html/wp-content/plugins/mixpanel-streams/mixpanel-streams.php on line 118

Warning: Use of undefined constant mpstream_track - assumed 'mpstream_track' (this will throw an Error in a future version of PHP) in /nfs/c04/h02/mnt/64046/domains/ignitionre.com/html/wp-content/plugins/mixpanel-streams/mixpanel-streams.php on line 119

Warning: session_start(): Cannot start session when headers already sent in /nfs/c04/h02/mnt/64046/domains/ignitionre.com/html/wp-content/plugins/gravity-forms-referrer/gravity-forms-referrer.php on line 31
Blog - IGNITION Residential

Geezer Attends BBJ’s 40 Under 40 Event

Merrill Diamond at BBJ 40 Under 40 Event

Apparently lured by the prospect of free food, developer and IGNITION Residential’s Merrill H. Diamond attended last week’s gala at The State Room for Boston Business Journal’s annual 40 Under 40 event.  Sources close to the organizers thought that Diamond looked confused and kept asking people where the 70 Under 70 event was being held. […]

Leave a comment Continue Reading →

3 Multifamily Marketing Lessons from the 2011 Boston Red Sox

3 multifamily marketing lessons from the Red Sox

The unexpected self-immolation of this year’s version of the Boston Red Sox can teach us some important lessons that translate to a basic primer on multifamily marketing.  The 2011 Sox, considered by some people at the beginning of the season as “the best team ever,” lost first place, dropped to third place, and gave away […]

2 Comments Continue Reading →

On The Waterfront: Boston Seaport Development in View

Boston Seaport Development Master Plan

Observations From A Concerned, But Hopeful Citizen At a symposium at one of the recently constructed waterfront hotels last week, the Mayor of Boston and a number of the city’s most prominent developers presented a vision for the future of the waterfront, laying out the plans for Boston Seaport development.  Dormant for years while the […]

1 Comment Continue Reading →

3 Reasons To Love Brighton

Brighton, MA - The next hot spot in Boston?

And Why I Think It’s A Coming Hot Spot Brighton, you say?  Brighton?  Isn’t that where all the students live, piled in on top of each other and partying at all hours of the night?  Isn’t that the place where the elderly and just about everyone else complains about the partying?  And just where is […]

Leave a comment Continue Reading →

Multifamily Marketing Companies Struggle to Stay Relevant

Change is coming to multifamily marketing

With the current spate of multifamily apartment projects either making their way through the permitting stage or set to break ground, the area’s leading multifamily marketing companies are trying to switch gears.  For years, these companies have focused on condominium marketing and sales, but with the condominium market currently floundering compared to the halcyon days […]

Leave a comment Continue Reading →

6 Marketing Lessons From Roxanne The Bulldog

Roxanne the Bulldog: Multifamily Marketing Master

Everyone loves his or her dog, but it’s rare to have one that is clearly a marketing genius.  Roxanne the Bulldog is just such an expert when it comes to condominium marketing and it gives me great pleasure to pass along some of the lessons in multifamily marketing that she has taught me over the […]

1 Comment Continue Reading →

Designing to Sell

floor plan design

It’s Not Only About Aesthetics As an architect-turned-developer, I made one of the most difficult transitions in the profession of creating buildings. My architectural education and my years of practicing architecture on my own put a necessary focus on design.  Why else does someone become an architect?  That said, I also thought that I was paying […]

3 Comments Continue Reading →

Introducing Charing Cross

Charing Cross Rendering (Brighton, MA)

The Beginning Of The Next Condominium Boom? The rebirth of the Boston condominium market has to start somewhere and one developer is convinced that it’s going to start at 1501 Commonwealth Avenue in the Brighton section of Boston.   The Brighton Partnership for Community Reinvestment, a joint venture of Diamond Sinacori and Hart Development Associates, is […]

3 Comments Continue Reading →

The Final 5 Immutable Laws of Condominium Marketing

Immutable Laws of Multifamily Condominium Marketing

For those of you who follow these kinds of things, I recently posted a blog called 5 IMMUTABLE LAWS OF CONDOMINIUM MARKETING.  These included the following: Pre-Sales Are Your Friend Your Pricing Strategy Will Make Or Break Your Project Overlook Product Differentiation At Your Own Peril Local Brokers Are Your Best Friend Or Your Worst Enemy […]

Leave a comment Continue Reading →

5 Immutable Laws of Condominium Marketing

5 immutable laws of condominium marketing

With more than three decades of marketing condominiums, I feel as though I can speak with some degree of authority on the subject.  However, this is not a testament to what I’ve done right all of those years, but a function of all the things that I’ve done wrong and, hopefully, learned from along the […]

1 Comment Continue Reading →