Tag Archives: condominium marketing

Is an overheating rental market going to drive condo sales in Boston?

There’s been a lot of talk lately about how “hot” the Boston rental market is. From articles in the Boston Globe about rents hitting all time highs in Boston to reports about how no improvement in rental affordability should be expected in the foreseeable future , the case has been stated: it’s not easy being a renter in Boston right […]

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Multifamily Marketing Companies Struggle to Stay Relevant

With the current spate of multifamily apartment projects either making their way through the permitting stage or set to break ground, the area’s leading multifamily marketing companies are trying to switch gears.  For years, these companies have focused on condominium marketing and sales, but with the condominium market currently floundering compared to the halcyon days […]

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Designing to Sell

It’s Not Only About Aesthetics As an architect-turned-developer, I made one of the most difficult transitions in the profession of creating buildings. My architectural education and my years of practicing architecture on my own put a necessary focus on design.  Why else does someone become an architect?  That said, I also thought that I was paying […]

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5 Immutable Laws of Condominium Marketing

With more than three decades of marketing condominiums, I feel as though I can speak with some degree of authority on the subject.  However, this is not a testament to what I’ve done right all of those years, but a function of all the things that I’ve done wrong and, hopefully, learned from along the […]

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