Tag Archives: inbound marketing

Multifamily Marketing Companies Struggle to Stay Relevant

With the current spate of multifamily apartment projects either making their way through the permitting stage or set to break ground, the area’s leading multifamily marketing companies are trying to switch gears.  For years, these companies have focused on condominium marketing and sales, but with the condominium market currently floundering compared to the halcyon days […]

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The Final 5 Immutable Laws of Condominium Marketing

For those of you who follow these kinds of things, I recently posted a blog called 5 IMMUTABLE LAWS OF CONDOMINIUM MARKETING.  These included the following: Pre-Sales Are Your Friend Your Pricing Strategy Will Make Or Break Your Project Overlook Product Differentiation At Your Own Peril Local Brokers Are Your Best Friend Or Your Worst Enemy […]

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The Sunday Boston Globe Real Estate Section

Where did you go….and are you coming back? Every Sunday morning, I turn immediately to the Boston Globe Sports Section.  While I appreciate the excellent coverage on a wide variety of sports (kudos especially to Dan Shaughnessy), this procedure, at one time, did not reflect my usual protocol for tearing into The Sunday Globe. Up […]

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Marketing The Waterworks: The End of an Era

There are always defining moments, those “tipping-points” when one era gives way to another and life is never the same.  In architecture, it was the work of Frank Lloyd Wright, hailed as both the greatest architect of the 19th century and the first architect emblematic of the 20th century.  That’s how I think of The […]

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