Tag Archives: marketing ideas

3 Multifamily Marketing Lessons from the 2011 Boston Red Sox

The unexpected self-immolation of this year’s version of the Boston Red Sox can teach us some important lessons that translate to a basic primer on multifamily marketing.  The 2011 Sox, considered by some people at the beginning of the season as “the best team ever,” lost first place, dropped to third place, and gave away […]

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Product Differentiation for Multifamily Developments

What is it?  Why and when is it important in multi-family marketing? To quote no less a source than Investopedia, Product Differentiation can be defined as: A marketing process that showcases the differences between products. Product differentiation looks to make a product more attractive by contrasting its unique qualities with other competing products. Successful Product differentiation creates a […]

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A Tale of Three Sisters

The Clarendon, The W, and 45 Province It’s no secret that 45 Province*, like The Clarendon and The W, its two sister-projects (by way of demographics, pricing and, of course as evidenced here, association by anyone writing about any of the three), has struggled.  It’s also no secret that all three buildings came on the […]

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