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merrill diamond Archives - Page 2 of 2 - IGNITION Residential
Tag Archives: merrill diamond

3 Multifamily Marketing Lessons from the 2011 Boston Red Sox

The unexpected self-immolation of this year’s version of the Boston Red Sox can teach us some important lessons that translate to a basic primer on multifamily marketing.  The 2011 Sox, considered by some people at the beginning of the season as “the best team ever,” lost first place, dropped to third place, and gave away […]

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On The Waterfront: Boston Seaport Development in View

Observations From A Concerned, But Hopeful Citizen At a symposium at one of the recently constructed waterfront hotels last week, the Mayor of Boston and a number of the city’s most prominent developers presented a vision for the future of the waterfront, laying out the plans for Boston Seaport development.  Dormant for years while the […]

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Designing to Sell

It’s Not Only About Aesthetics As an architect-turned-developer, I made one of the most difficult transitions in the profession of creating buildings. My architectural education and my years of practicing architecture on my own put a necessary focus on design.  Why else does someone become an architect?  That said, I also thought that I was paying […]

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The Final 5 Immutable Laws of Condominium Marketing

For those of you who follow these kinds of things, I recently posted a blog called 5 IMMUTABLE LAWS OF CONDOMINIUM MARKETING.  These included the following: Pre-Sales Are Your Friend Your Pricing Strategy Will Make Or Break Your Project Overlook Product Differentiation At Your Own Peril Local Brokers Are Your Best Friend Or Your Worst Enemy […]

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Igniting IGNITION: Starting a Multifamily Marketing Company

At the ripe old age of 67, after marketing my own residential development projects, I am in the midst of starting a multi-family marketing company to provide services to other developers.  In an odd kind of way, it’s invigorating to be starting anything at this age, but this is something that I’ve been thinking about […]

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Marketing The Waterworks: The End of an Era

There are always defining moments, those “tipping-points” when one era gives way to another and life is never the same.  In architecture, it was the work of Frank Lloyd Wright, hailed as both the greatest architect of the 19th century and the first architect emblematic of the 20th century.  That’s how I think of The […]

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