Tag Archives: new development marketing

Designing to Sell

It’s Not Only About Aesthetics As an architect-turned-developer, I made one of the most difficult transitions in the profession of creating buildings. My architectural education and my years of practicing architecture on my own put a necessary focus on design.  Why else does someone become an architect?  That said, I also thought that I was paying […]

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The Final 5 Immutable Laws of Condominium Marketing

For those of you who follow these kinds of things, I recently posted a blog called 5 IMMUTABLE LAWS OF CONDOMINIUM MARKETING.  These included the following: Pre-Sales Are Your Friend Your Pricing Strategy Will Make Or Break Your Project Overlook Product Differentiation At Your Own Peril Local Brokers Are Your Best Friend Or Your Worst Enemy […]

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Igniting IGNITION: Starting a Multifamily Marketing Company

At the ripe old age of 67, after marketing my own residential development projects, I am in the midst of starting a multi-family marketing company to provide services to other developers.  In an odd kind of way, it’s invigorating to be starting anything at this age, but this is something that I’ve been thinking about […]

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