Tag Archives: product differentiation

Multifamily Marketing Companies Struggle to Stay Relevant

With the current spate of multifamily apartment projects either making their way through the permitting stage or set to break ground, the area’s leading multifamily marketing companies are trying to switch gears.  For years, these companies have focused on condominium marketing and sales, but with the condominium market currently floundering compared to the halcyon days […]

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The Final 5 Immutable Laws of Condominium Marketing

For those of you who follow these kinds of things, I recently posted a blog called 5 IMMUTABLE LAWS OF CONDOMINIUM MARKETING.  These included the following: Pre-Sales Are Your Friend Your Pricing Strategy Will Make Or Break Your Project Overlook Product Differentiation At Your Own Peril Local Brokers Are Your Best Friend Or Your Worst Enemy […]

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5 Immutable Laws of Condominium Marketing

With more than three decades of marketing condominiums, I feel as though I can speak with some degree of authority on the subject.  However, this is not a testament to what I’ve done right all of those years, but a function of all the things that I’ve done wrong and, hopefully, learned from along the […]

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Product Differentiation for Multifamily Developments

What is it?  Why and when is it important in multi-family marketing? To quote no less a source than Investopedia, Product Differentiation can be defined as: A marketing process that showcases the differences between products. Product differentiation looks to make a product more attractive by contrasting its unique qualities with other competing products. Successful Product differentiation creates a […]

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