Tag Archives: the waterworks

Product Differentiation for Multifamily Developments

What is it?  Why and when is it important in multi-family marketing? To quote no less a source than Investopedia, Product Differentiation can be defined as: A marketing process that showcases the differences between products. Product differentiation looks to make a product more attractive by contrasting its unique qualities with other competing products. Successful Product differentiation creates a […]

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Marketing The Waterworks: The End of an Era

There are always defining moments, those “tipping-points” when one era gives way to another and life is never the same.  In architecture, it was the work of Frank Lloyd Wright, hailed as both the greatest architect of the 19th century and the first architect emblematic of the 20th century.  That’s how I think of The […]

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